Roundtable hosts: Philippe Beaulieu, Jim Beretta, and Yi Li

Are your most successful robotics deployments your best-kept secrets? This workshop will show you how to turn them into powerful growth tools. The Canadian Robotics ROI Library is a new, strategic initiative currently being developed to address a critical barrier to robotics adoption for Canadian SMEs: the lack of accessible, credible information on the real-world return on investment (ROI). Funded through a partnership with NGen's Cluster Accelerator Program, this project aims to create a publicly available, searchable repository of vetted success stories. By clearly demonstrating the measurable business impact—the "proof of returns"—of robotics, we aim to de-risk robotics investments and stimulate broader adoption across the country.

To build a powerful and impactful resource, we need high-quality content. This roundtable is an exclusive opportunity for companies to learn how to transform their customer deployments into compelling ROI-focused case studies. Designed for both seasoned integrators and new entrants, your participation will be invaluable to this project. This hands-on workshop will provide the practical skills and strategic insights needed to develop standout case studies for the library. Our goal is to equip you with the tools to contribute high-quality content, supporting your own business development while strengthening the entire Canadian robotics ecosystem. 

What You Will Learn

• Anatomy of a Great Case Study: We'll deconstruct successful case studies to identify the core elements that resonate with customers, including SMEs. From crafting a compelling narrative to showcasing clear "before and after" scenarios, you'll learn how to tell a story that goes beyond technical specifications.
• The Full Spectrum of ROI: Go beyond simple cost savings. We will explore and provide frameworks for capturing a wide range of return on investment, including quantifiable ROI (productivity gains, increased uptime) and qualitative ROI (improved employee morale, enhanced worker safety).
• Convincing Customers to Share Their Story: Customer buy-in is the foundation of any credible case study. We will share proven strategies for approaching and convincing customers to participate, including framing the request with mutual benefit, addressing concerns about confidentiality, and making the process as simple as possible for your client.
• Building Case Studies into Your Workflow: We'll explore how to integrate content gathering for case studies directly into your project deployment plans. By capturing key data, testimonials, and media at every stage, you can create a dual-purpose resource that serves both as valuable in-house knowledge and powerful customer-facing marketing material.
• Case Study Toolkit: Receive a set of practical resources, including a structured template and a list of key questions to ask during a customer interview to uncover the most compelling details and data points.

Outcomes of this Session Include

• A Case Study Blueprint: You will leave with a clear plan for your next case study, including a narrative structure, key metrics to track, and a strategy for engaging with your customer.
• Enhanced Storytelling Skills: Develop a deeper understanding of how to communicate the value of your robotics solutions in a way that is credible, relatable, and inspiring to potential new clients.

A Direct Pathway to the Canadian Robotics ROI Library: Connect with the Canadian Robotics Council team and understand how to prepare and submit quality case studies for this new national repository.